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Competitor Analysis Template

Free spreadsheet template for tracking competitor pricing, product assortment, reviews, and market positioning. Works with Excel and Google Sheets.

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Template Includes

4 pre-built worksheets covering every aspect of competitor intelligence.

Pricing Tracker

Track competitor prices daily. Auto-calculate price gaps, discounts, and positioning index across products.

Product Comparison

Side-by-side product feature comparison. Specs, ratings, reviews, and assortment overlap analysis.

Review Sentiment

Aggregate competitor review data. Sentiment scoring, feature mentions, and satisfaction benchmarking.

Market Dashboard

Summary dashboard with charts. Market share signals, pricing trends, and competitive positioning map.

Preview — Pricing Tracker Worksheet

Product	Your Price	Competitor A	Competitor B	Competitor C	Gap	Position	Action
Wireless Headphone Pro	$249.99	$239.99	$259.99	$244.99	-4%	Mid	Monitor
Smart Speaker Mini	$89.99	$79.99	$94.99	$84.99	-11%	High	Consider Match
Fitness Band Ultra	$59.99	$64.99	$54.99	$59.99	+8%	Low	Hold
Ergonomic Mouse Pro	$44.99	$42.99	$49.99	$39.99	-5%	Mid	Monitor

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Competitor Analysis Template

Template Includes

Pricing Tracker

Product Comparison

Review Sentiment

Market Dashboard

Preview — Pricing Tracker Worksheet

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Connect the Dots Across
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