Godrej FMCG Pricing Intelligence Case Study

Actowiz Solutions delivers real-time menu intelligence for Zomato, providing item-level pricing and availability insights across restaurants and cities through automated multi-city monitoring.

Industry

FOOD DELIVERY / RESTAURANTS

Data Coverage

MENU PRICING & ITEM-LEVEL AVAILABILITY DATA

Tracking

REAL-TIME MULTI-CITY MENU MONITORING

DAILY VERIFIED DATA

Menu Prices • Item Availability • City-Wise Trends

Contact Sales

Client Overview

Godrej operates a large FMCG portfolio across home care, personal care, and packaged products. With presence across marketplaces, grocery apps, and quick commerce, pricing and availability varied widely by channel and city.

To maintain control and visibility, Godrej required centralized omnichannel FMCG intelligence.

Industry & Geography

Industry: FMCG

Geography: India (pan-India, multi-channel)

Business Challenges

Channel-wise price fragmentation
City-level OOS blind spots
Seller-driven discount volatility
Manual tracking not scalable

Project Objectives

Godrej partnered with Actowiz Solutions to:

Track SKU-level prices across channels
Monitor availability and OOS events
Enable seller and channel benchmarking
Support pricing and distribution planning

Actowiz Solutions Approach

Omnichannel data collection (marketplace, grocery, QC)
SKU and pack-size normalization
Intraday refresh for volatile categories
Structured data feeds for dashboards

Sample Data Snapshot (Illustrative)

Channel	SKU	Pack	Price	Availability
Marketplace	Soap Bar	125g	₹38	In Stock
Grocery App	Soap Bar	125g	₹36	In Stock
QC App	Soap Bar	125g	₹41	Out of Stock

Business Impact

Improved price consistency across channels
Faster OOS detection and response
Better seller benchmarking
Stronger pricing governance

Industry:

FMCG

Result

Improved

omnichannel pricing control

★★★★★

“Actowiz Solutions gave us real-time visibility into FMCG pricing and availability across channels, improving control and decision-making.”

Channel Analytics Team, Godrej

✓ FMCG pricing & availability intelligence at scale

Conclusion

In the competitive FMCG landscape, omnichannel visibility into pricing and availability is essential for maintaining market share and operational efficiency.

Actowiz Solutions empowered Godrej with centralized, real-time intelligence across marketplaces, grocery apps, and quick commerce platforms in India.

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1 min

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"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

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Co-Founder / Head of Product at Upright Data Inc.

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2 min

★★★★★

"Actowiz delivered impeccable results for our company. Their team ensured data accuracy and on-time delivery. The competitive intelligence completely transformed our pricing strategy."

Iulen Ibanez

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Case Studies

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FMCG Pricing, Availability & Channel Intelligence for Godrej

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Client Overview

Industry & Geography

Business Challenges

Project Objectives

Actowiz Solutions Approach

Sample Data Snapshot (Illustrative)

Business Impact

Conclusion

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