📦 Key for Retail Buyers ⭐ 500+ Platforms Tracked

Assortment Planning &
Competitor Catalog Intel
for US Brands

Your competitors added 340 new SKUs last quarter. 47 of those are in categories you do not carry. Without competitive assortment intelligence, every product gap is a revenue leak you cannot see. We show you exactly what to stock, what to drop, and where the whitespace opportunities are.

📦 Get Free Assortment Audit → See Gap Analysis

✓ Product gap detection ✓ Category benchmarking ✓ Competitor catalog tracking

● Live — Assortment Intelligence Dashboard

Product Gaps Found

Revenue opportunity

12,847

Competitor SKUs Tracked

↑ +340 new this quarter

92%

Category Coverage

vs 5 key competitors

Category	Your SKUs	Comp. Avg	Gap	Opportunity
Wireless Audio	24	38	-14 SKUs	$1.2M
Smart Home	45	42	+3 SKUs	Leading
Wearables	18	31	-13 SKUs	$840K

Category	You	Comp A	Comp B
Wireless Audio	24	42	35
Smart Home	45	38	42
Wearables	18	34	28
Phone Cases	120	95	110
Fitness Gear	8	22	15

Four Ways We Power Smarter Assortments

Product Gap Detection

New Product Alerts

Private Label Tracking

Category Depth Analysis

Products They Carry That You Do Not

Noise-Cancelling Sport Earbuds (4 models)

Carried by Competitor A and B — trending +34% this quarter

Gap ⚠

Smart Ring Health Tracker (2 models)

Competitor A launched last month — high search volume

Emerging

USB-C Charging Hub Multi-Port (6 models)

All 3 competitors carry — you have zero in this sub-category

Critical Gap

AI identifies gaps by comparing your catalog against competitor assortments category by category

See exactly which products competitors carry that you do not

Our AI compares your product catalog against competitor assortments at the sub-category level. It identifies specific product types, price segments, and feature combinations that competitors offer but you do not — ranking each gap by revenue potential and competitive urgency.

Sub-category level gap identification across all competitors
Revenue potential estimation for each identified gap
Trend data showing whether gap categories are growing or declining
Filter gaps by price segment, brand, feature, or season
Priority ranking: critical gaps vs emerging opportunities

Competitor New Product Launch Feed

2 hours ago Competitor A

Launched 8 new wireless earbuds across $49-$199 range

Yesterday Competitor B

Added 12 private-label smart home devices — new category entry

3 days ago Competitor C

Expanded fitness wearables from 15 to 28 SKUs — aggressive push

Real-time alerts when competitors add, remove, or change products

Get alerted the moment competitors launch new products

Our system continuously monitors competitor catalogs and alerts you when new products appear, existing products get delisted, or major assortment shifts happen. You see competitor launches within hours — not weeks — giving your buying team time to respond before the market shifts.

Real-time new product detection across all tracked competitors
Product delisting and discontinuation alerts
Category expansion and contraction tracking
Price segment entry alerts (competitor entering your price range)
Weekly assortment change digest summarizing all competitor moves

Private Label Growth Tracker

Competitor A — Private Label Share

34% of catalog ↑

Was 28% last quarter — growing aggressively

Competitor B — Private Label Share

22% of catalog

Stable — focused on electronics and home

Your Store — Private Label Share

18% of catalog

Room to grow — especially in high-margin categories

Private label products typically deliver 25-40% higher margins than branded equivalents

Track how fast competitors are growing their private labels

Private label products deliver 25-40% higher margins. When competitors aggressively expand their store-brand offerings, it signals a strategic shift that affects your branded product positioning. We track private label growth per competitor, per category — so you can respond with your own private label strategy or adjust branded product emphasis.

Private label percentage tracked per competitor per category
Quarter-over-quarter private label growth rate
New private label launch alerts with pricing and positioning data
Categories where competitor PL is displacing branded products
Opportunity scoring for your own private label expansion

Category Depth Comparison

Your Wireless Audio (24 SKUs)

Budget $20-50: 8 Mid $50-150: 12 Premium $150+: 4 ⚠

Competitor A Audio (42 SKUs)

Budget $20-50: 12 Mid $50-150: 18 Premium $150+: 12

Gap Insight: Premium Segment Under-represented. You carry 4 premium audio SKUs vs competitor average of 12. Premium segment growing +22% YoY with 35% higher margins. High-priority assortment gap.

Depth analysis reveals which price segments within categories have gaps

Not just how many SKUs — which price segments are underserved

Category-level SKU counts tell only part of the story. You might have 24 wireless audio products but only 4 in the premium segment while competitors carry 12. Our depth analysis breaks down every category by price tier, feature set, and brand mix — revealing exactly where within a category your assortment is thin.

Price segment breakdown per category (budget, mid, premium)
Brand mix analysis (branded vs private label vs exclusive)
Feature gap detection within categories
Seasonal depth comparison (holiday, back-to-school, summer)
Growth rate per segment to prioritize expansion areas

Smart Exploration

Ask Questions in Plain English — Get Instant Answers

No SQL queries. No complicated filters. Just ask what you need and our conversational AI delivers the answer from your competitive assortment data.

Conversational AI for Assortment Data

AI Assistant

Hi! Ask me anything about your assortment data. For example:

"Which categories have the biggest gap vs Competitor A?"

Wireless Audio has the largest gap: you carry 24 SKUs vs their 42 (-18 gap). Wearables is second at -13. Both categories are growing 15%+ YoY.

"Show me top-selling products at Competitor B that we don't carry"

Natural language No SQL needed Export results

Custom Dashboards and Smart Alerts

YOUR CUSTOM DASHBOARD

Product Gaps

92%

Category Coverage

$2.66M

Revenue at Risk

340

Competitor Launches

🔔 Alert: Competitor A added 8 wireless earbuds — your gap widened

🔔 Alert: Competitor B launched private-label smart home line

Customizable KPIs Real-time alerts Role-based views

Key Features

Complete Assortment Intelligence Toolkit

Product Gap Detection

AI compares your catalog against competitors at sub-category level. Identifies exactly which products, price tiers, and features you are missing.

New Product Launch Alerts

Get notified within hours when competitors add new products, enter new categories, or delist existing items. Stay ahead of catalog shifts.

Private Label Intelligence

Track competitor private-label growth by category. Identify where store brands are displacing national brands and find your own PL opportunities.

Category Depth Analysis

Break down every category by price tier, brand, and feature. See exactly which segments within categories are over-indexed or under-served.

Top-Selling Product Identification

Identify highest-performing products at each competitor by tracking search rankings, review velocity, and bestseller badges. Know what sells before stocking.

Location-Aware Assortment Insights

Track regional assortment variations and stock availability across geographies. Understand how competitors tailor their catalog to local market demand.

Pricing and Promotion Intelligence

Analyze how competitor promotional strategies — coupons, bundles, seasonal discounts — affect assortment performance and demand shifts across categories.

Full-Spectrum Competitor Comparison

Side-by-side comparison of your entire catalog against multiple competitors. Filter by category, brand, price tier, and feature. Full competitive assortment visibility.

Category	Your SKUs	Competitor Avg	Gap	Growth Trend	Revenue at Risk	Priority
Wireless Audio	24	38	-14	+18% YoY	$1.2M	Critical
Wearables	18	31	-13	+22% YoY	$840K	Critical
Fitness Gear	8	19	-11	+15% YoY	$620K	High
Smart Home	45	40	+5	+8% YoY	—	Leading

Assortment Planning — Your Questions

What is competitive assortment intelligence?

Competitive assortment intelligence is the practice of systematically tracking what products your competitors carry, how their catalogs change over time, and where gaps exist between your assortment and theirs. It empowers retail buyers and category managers to make data-driven stocking decisions rather than relying on instinct or outdated sales data.

How do you identify product gaps?

Our AI matches your product catalog against competitor catalogs at the sub-category level using product matching technology. It identifies specific product types, price segments, and feature combinations that competitors carry but you do not. Each gap is scored by revenue potential based on category growth trends and competitor sales signals.

How quickly do you detect competitor new product launches?

Growth and Enterprise plans detect new competitor product launches within 24-72 hours of listing. You receive alerts via email, Slack, or webhook. Starter plans provide weekly assortment change digests summarizing all competitor catalog movements.

Can you track private label growth?

Yes. We track private label share per competitor per category, quarter-over-quarter growth rates, new PL launches, and categories where store brands are displacing national brands. This intelligence informs both your branded product strategy and your own private label expansion opportunities.

How many competitors can I benchmark against?

Starter plans include 3 competitors. Growth plans include 10 or more. Enterprise plans offer unlimited competitor tracking. We can benchmark against any publicly visible e-commerce catalog on any of 500+ platforms globally.

Is there a free trial?

Yes — a free assortment audit where we compare your catalog against 3 competitors of your choice. Includes product gap identification, revenue-at-risk estimation, and priority ranking. Delivered within 48 hours. No credit card required.

Real Results from Real Clients

Hear It Directly from Our Clients

Watch how businesses like yours are using Actowiz data to drive growth.

▶

1 min

★★★★★

"Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing!"

Thomas Galido

Co-Founder / Head of Product at Upright Data Inc.

▶

2 min

★★★★★

"Actowiz delivered impeccable results for our company. Their team ensured data accuracy and on-time delivery. The competitive intelligence completely transformed our pricing strategy."

Iulen Ibanez

CEO / Datacy.es

▶

1:30

★★★★★

"What impressed me most was the speed — we went from requirement to production data in under 48 hours. The API integration was seamless and the support team is always responsive."

Febbin Chacko

-Fin, Small Business Owner