Actowiz Solutions enabled SKU-level FMCG pricing and distribution intelligence for Tata Consumer across e-commerce, grocery, and quick commerce channels.
Actowiz Solutions delivers SKU-level FMCG price, discount, and availability intelligence for Tata Consumer through high-frequency omnichannel monitoring, enabling real-time visibility into product pricing, stock availability, and distribution performance.
Tata Consumer Products operates a broad FMCG portfolio across staples, beverages, and packaged foods. With omnichannel presence spanning marketplaces, online grocery, and quick commerce, the brand faced frequent price shifts, seller-led discounting, and availability gaps.
To maintain consistent pricing and distribution visibility, Tata Consumer needed centralized, real-time SKU intelligence.
Industry: FMCG / Consumer Packaged Goods
Geography: India (multi-city, multi-platform)
Identical SKUs priced differently across platforms and sellers.
Stock-outs varied by city and channel, impacting demand capture.
Manual tracking hindered timely benchmarking vs competing brands.
Thousands of SKUs required frequent refresh without latency.
Tata Consumer partnered with Actowiz Solutions to:
Automated extraction from marketplaces, grocery apps, and quick commerce.
Normalized by brand, pack size, and category for clean comparisons.
Intraday updates captured promotions and rapid OOS changes.
CSV, JSON, and API feeds for analytics and planning teams.
| Platform | SKU | Pack | Price | Availability |
|---|---|---|---|---|
| Marketplace A | Tea | 500g | ₹265 | In Stock |
| Grocery App B | Tea | 500g | ₹249 | In Stock |
| QC App C | Tea | 500g | ₹279 | Out of Stock |
In FMCG, consistency wins trust.
Actowiz Solutions empowered Tata Consumer with real-time, omnichannel pricing and distribution intelligence.
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