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GeoIp2\Model\City Object
(
    [raw:protected] => Array
        (
            [city] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [continent] => Array
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                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [country] => Array
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                    [iso_code] => US
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                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [location] => Array
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                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [postal] => Array
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                    [code] => 43215
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            [registered_country] => Array
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                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
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                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [subdivisions] => Array
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                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
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                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                )

            [traits] => Array
                (
                    [ip_address] => 216.73.216.24
                    [prefix_len] => 22
                )

        )

    [continent:protected] => GeoIp2\Record\Continent Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

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            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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            [validAttributes:protected] => Array
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    [country:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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            [validAttributes:protected] => Array
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                )

        )

    [locales:protected] => Array
        (
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        )

    [maxmind:protected] => GeoIp2\Record\MaxMind Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [validAttributes:protected] => Array
                (
                    [0] => queriesRemaining
                )

        )

    [registeredCountry:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
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            [validAttributes:protected] => Array
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                    [3] => isoCode
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                )

        )

    [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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                    [0] => en
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            [validAttributes:protected] => Array
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                    [5] => type
                )

        )

    [traits:protected] => GeoIp2\Record\Traits Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [ip_address] => 216.73.216.24
                    [prefix_len] => 22
                    [network] => 216.73.216.0/22
                )

            [validAttributes:protected] => Array
                (
                    [0] => autonomousSystemNumber
                    [1] => autonomousSystemOrganization
                    [2] => connectionType
                    [3] => domain
                    [4] => ipAddress
                    [5] => isAnonymous
                    [6] => isAnonymousProxy
                    [7] => isAnonymousVpn
                    [8] => isHostingProvider
                    [9] => isLegitimateProxy
                    [10] => isp
                    [11] => isPublicProxy
                    [12] => isResidentialProxy
                    [13] => isSatelliteProvider
                    [14] => isTorExitNode
                    [15] => mobileCountryCode
                    [16] => mobileNetworkCode
                    [17] => network
                    [18] => organization
                    [19] => staticIpScore
                    [20] => userCount
                    [21] => userType
                )

        )

    [city:protected] => GeoIp2\Record\City Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
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                    [2] => names
                )

        )

    [location:protected] => GeoIp2\Record\Location Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [accuracy_radius] => 20
                    [latitude] => 39.9625
                    [longitude] => -83.0061
                    [metro_code] => 535
                    [time_zone] => America/New_York
                )

            [validAttributes:protected] => Array
                (
                    [0] => averageIncome
                    [1] => accuracyRadius
                    [2] => latitude
                    [3] => longitude
                    [4] => metroCode
                    [5] => populationDensity
                    [6] => postalCode
                    [7] => postalConfidence
                    [8] => timeZone
                )

        )

    [postal:protected] => GeoIp2\Record\Postal Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => 43215
                )

            [validAttributes:protected] => Array
                (
                    [0] => code
                    [1] => confidence
                )

        )

    [subdivisions:protected] => Array
        (
            [0] => GeoIp2\Record\Subdivision Object
                (
                    [record:GeoIp2\Record\AbstractRecord:private] => Array
                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
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                                )

                        )

                    [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                        (
                            [0] => en
                        )

                    [validAttributes:protected] => Array
                        (
                            [0] => confidence
                            [1] => geonameId
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                        )

                )

        )

)

 country : United States
 city : Columbus
US
Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)

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Report

Number of Whataburger restaurants in the US 2025

Discover the total number of Whataburger restaurants in the US 2025, including state-wise data, top cities, and regional growth trends.

Download Research Report

GeoIp2\Model\City Object
(
    [raw:protected] => Array
        (
            [city] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
                        )

                )

            [continent] => Array
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                    [geoname_id] => 6255149
                    [names] => Array
                        (
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                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [country] => Array
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                    [geoname_id] => 6252001
                    [iso_code] => US
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                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
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                )

            [location] => Array
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                    [time_zone] => America/New_York
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            [postal] => Array
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            [registered_country] => Array
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                    [iso_code] => US
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                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

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                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                )

            [traits] => Array
                (
                    [ip_address] => 216.73.216.24
                    [prefix_len] => 22
                )

        )

    [continent:protected] => GeoIp2\Record\Continent Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [code] => NA
                    [geoname_id] => 6255149
                    [names] => Array
                        (
                            [de] => Nordamerika
                            [en] => North America
                            [es] => Norteamérica
                            [fr] => Amérique du Nord
                            [ja] => 北アメリカ
                            [pt-BR] => América do Norte
                            [ru] => Северная Америка
                            [zh-CN] => 北美洲
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
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                )

            [validAttributes:protected] => Array
                (
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                    [2] => names
                )

        )

    [country:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
                    [0] => en
                )

            [validAttributes:protected] => Array
                (
                    [0] => confidence
                    [1] => geonameId
                    [2] => isInEuropeanUnion
                    [3] => isoCode
                    [4] => names
                )

        )

    [locales:protected] => Array
        (
            [0] => en
        )

    [maxmind:protected] => GeoIp2\Record\MaxMind Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [validAttributes:protected] => Array
                (
                    [0] => queriesRemaining
                )

        )

    [registeredCountry:protected] => GeoIp2\Record\Country Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 6252001
                    [iso_code] => US
                    [names] => Array
                        (
                            [de] => USA
                            [en] => United States
                            [es] => Estados Unidos
                            [fr] => États Unis
                            [ja] => アメリカ
                            [pt-BR] => EUA
                            [ru] => США
                            [zh-CN] => 美国
                        )

                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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            [validAttributes:protected] => Array
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                    [3] => isoCode
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        )

    [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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            [validAttributes:protected] => Array
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                    [3] => isoCode
                    [4] => names
                    [5] => type
                )

        )

    [traits:protected] => GeoIp2\Record\Traits Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [ip_address] => 216.73.216.24
                    [prefix_len] => 22
                    [network] => 216.73.216.0/22
                )

            [validAttributes:protected] => Array
                (
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                    [1] => autonomousSystemOrganization
                    [2] => connectionType
                    [3] => domain
                    [4] => ipAddress
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                    [9] => isLegitimateProxy
                    [10] => isp
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                    [14] => isTorExitNode
                    [15] => mobileCountryCode
                    [16] => mobileNetworkCode
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                    [18] => organization
                    [19] => staticIpScore
                    [20] => userCount
                    [21] => userType
                )

        )

    [city:protected] => GeoIp2\Record\City Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
                            [en] => Columbus
                            [es] => Columbus
                            [fr] => Columbus
                            [ja] => コロンバス
                            [pt-BR] => Columbus
                            [ru] => Колумбус
                            [zh-CN] => 哥伦布
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                )

            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                (
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            [validAttributes:protected] => Array
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                    [2] => names
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        )

    [location:protected] => GeoIp2\Record\Location Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
                (
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                    [latitude] => 39.9625
                    [longitude] => -83.0061
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                    [time_zone] => America/New_York
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            [validAttributes:protected] => Array
                (
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                    [6] => postalCode
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                    [8] => timeZone
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        )

    [postal:protected] => GeoIp2\Record\Postal Object
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                (
                    [code] => 43215
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            [validAttributes:protected] => Array
                (
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        )

    [subdivisions:protected] => Array
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            [0] => GeoIp2\Record\Subdivision Object
                (
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                        (
                            [geoname_id] => 5165418
                            [iso_code] => OH
                            [names] => Array
                                (
                                    [de] => Ohio
                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
                                    [ja] => オハイオ州
                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
                                )

                        )

                    [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
                        (
                            [0] => en
                        )

                    [validAttributes:protected] => Array
                        (
                            [0] => confidence
                            [1] => geonameId
                            [2] => isoCode
                            [3] => names
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                )

        )

)

 country : United States
 city : Columbus
US
Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)
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Introduction

Founded in 1950 in Corpus Christi, Texas, Whataburger has grown from a regional favorite into a nationally recognized fast-food chain. Known for its iconic orange-and-white A-frame restaurants and signature burgers, the brand has steadily expanded across the United States. As of 2025, Whataburger operates in 16 states, cementing its footprint in both core and emerging markets.

This report provides a detailed analysis of the number of Whataburger restaurants in the US, with a focus on its 2025 store count, state-wise distribution, and city-level concentration. It aims to deliver insights into the brand’s expansion strategy, franchise locations, and growth trajectory over the past five years.

For investors, this report offers clarity on Whataburger growth statistics and market saturation. For franchisees, it highlights high-opportunity regions. Market analysts will benefit from real-time data and patterns in Whataburger restaurant distribution.

Whataburger Locations 2025 – National Overview
Metric Value
Total U.S. Locations (2025) 1,110
States Covered 15
Average New Stores/Year (2020–2025) +45
Whataburger Store Count by State – Top 5
Rank State Store Count
1 Texas 759
2 Oklahoma 45
3 Florida 44
4 Arizona 41
5 Alabama 39
Top Whataburger Cities (2025)
Rank City State Locations
1 San Antonio TX 56
2 Houston TX 56
3 El Paso TX 23
4 Corpus Christi TX 23
5 Fort Worth TX 22

This overview sets the stage for a deep dive into Whataburger franchise locations, state-wise growth, and strategic restaurant distribution patterns in the following sections.

Total Number of Whataburger Locations (2025)

Total-Number-of-Whataburger-Locations

As of 2025, Whataburger operates 1,112 restaurants across 16 states in the U.S., marking a significant expansion since its earlier footprint primarily centered in Texas. The brand's growth has accelerated since 2020, particularly through franchising and strategic entry into new markets.

This section examines the total number of Whataburger restaurants in the US and evaluates the brand’s overall national presence in 2025.

Whataburger Growth Statistics (2020–2025)
Year Total Stores YoY Growth Expansion Highlights
2020 828 — Focused mainly in Texas
2021 878 +6.1% Opened in Tennessee & Missouri
2022 947 +7.8% Entered Georgia & Kansas
2023 1,017 +7.3% Expansion in the Carolinas
2024 1,065 +4.8% Strong growth in Florida
2025 1,110 +3.8% New locations in Kentucky & Indiana
Whataburger Presence in the US by Region (2025)
Region States Covered Total Locations
Southwest TX, OK, AZ, NM 878
Southeast AL, FL, GA, LA, TN, MS 173
Midwest MO, AR, KS, KY, IN 65

The steady upward trend in the number of Whataburger restaurants in the US underscores a focused yet aggressive expansion strategy, with the brand’s presence in the US now stretching beyond its traditional territory.

State-Wise Breakdown

To understand Whataburger’s expansion in 2025, a state-wise analysis offers critical insight into how the brand has spread its footprint across the U.S. While Texas remains the dominant market, the past five years have seen notable growth in Oklahoma, Florida, Arizona, and emerging Southeast and Midwest states.

This section focuses on the Whataburger state-wise count, presenting a detailed breakdown of store locations by state..

Whataburger Store Count by State – Top 10 States (2025)
Rank State Store Count
1 Texas 760
2 Oklahoma 45
3 Florida 44
4 Arizona 41
5 Alabama 40
6 Georgia 28
7 Louisiana 28
8 Tennessee 22
9 Missouri 20
10 Arkansas 18
States Recently Entered by Whataburger (2020–2025)
State Year Entered 2025 Store Count
Kentucky 2024 5
Indiana 2025 4
Kansas 2022 9
Mississippi 2023 7

This distribution map highlights a strategic approach to regional growth, focusing first on neighboring states with existing customer demand, then expanding toward untapped high-potential territories.

The Whataburger restaurant distribution model remains robust, favoring locations near major highways, universities, and suburban centers. The data suggests that future expansions will likely prioritize Midwest cities and East Coast suburbs.

City-Level Analysis

In addition to state-wise expansion, analyzing the city-level concentration of Whataburger restaurants provides insight into urban market penetration, consumer demand, and franchise clustering strategies.

As of 2025, major cities in Texas continue to dominate, with San Antonio and Houston tied for the highest number of locations. However, Whataburger has also seen strong performance in El Paso, Corpus Christi, and expanding suburban hubs.

Top 10 Whataburger Cities – Based on Store Count (2025)
Rank City State Number of Locations
1 San Antonio TX 56
2 Houston TX 56
3 El Paso TX 23
4 Corpus Christi TX 23
5 Fort Worth TX 22
6 Dallas TX 21
7 Austin TX 20
8 Tyler TX 14
9 Laredo TX 10
10 Oklahoma City OK 8
Notable City Expansions (2023–2025)
City State 2023 Count 2025 Count Growth
Orlando FL 2 5 +150%
Nashville TN 3 6 +100%
Phoenix AZ 7 10 +43%
Mobile AL 4 7 +75%

This city-level data demonstrates the effectiveness of Whataburger’s franchise model in penetrating metro and mid-sized urban markets. It also reinforces the value of location clustering in high-traffic cities for brand visibility and operational efficiency.

Expansion Trends & Market Strategy

From a Texas-rooted brand to a nationwide presence, Whataburger's expansion in 2025 has been both strategic and data-driven. This section explores how the brand scaled—both through company-owned outlets and a growing network of franchise locations—and highlights market-entry decisions across new states.

Expansion Strategy Highlights (2020–2025)
Expansion Type Description
Franchise Growth 70% of new stores opened via franchise model
New Market Entry 6 new states added from 2020 to 2025
Urban Saturation Focused clustering in major metros like San Antonio, Houston, Orlando
Highway Placement Targeted locations on interstate corridors
Whataburger Expansion 2025 – New State Footprint
Year State Entered Type Key Cities
2021 Missouri Franchise Springfield, Columbia
2022 Kansas Franchise Wichita, Overland Park
2023 Mississippi Franchise Jackson, Gulfport
2024 Kentucky Franchise Louisville, Bowling Green
2025 Indiana Franchise Indianapolis, Fort Wayne
Whataburger Growth Statistics Snapshot (2020–2025)
Metric 2020 2025 Growth %
Total U.S. Locations 828 1,110 +34%
States with Whataburger Presence 10 15 +60%
Franchise-Owned Stores (Est.) 418 679 +59.5%
Company-Owned Stores (Est.) 409 440 +7.8%

Whataburger’s expansion strategy remains rooted in regional loyalty, yet aggressively ambitious in scope. By prioritizing franchise scalability, interstate positioning, and suburban sprawl, the brand continues its evolution toward becoming a national fast-food leader.

Competitive Landscape

As of 2025, Whataburger’s geographical spread, franchise momentum, and brand recognition firmly place it in the upper tier of U.S.-based fast-food chains. While still regional in dominance, especially in the South and Southwest, its expansion to 16 states has significantly boosted national brand awareness and consumer accessibility.

Competitive Benchmark – Top U.S. Burger Chains (2025)
Brand Total U.S. Locations States Present Ownership Model
McDonald’s 13,380+ 50 Franchise-heavy
Burger King 6,650+ 50 Franchise-heavy
Wendy’s 5,900+ 49 Franchise-heavy
Whataburger 1,110 15 Expanding franchise
In-N-Out ~430 8 Company-owned only
Shake Shack ~310 33 Mixed model
Consumer Reach by Region – Whataburger (2025)
Region Population Coverage Key Markets
Southwest 90% TX, AZ, OK, NM
Southeast 55% FL, AL, GA, LA, TN, MS
Midwest 35% MO, AR, KS, IN, KY

With over 1,100 Whataburger locations in 2025, the brand now competes directly with legacy giants in high-growth regions. Its franchise-centric model allows rapid scalability without sacrificing brand integrity or customer experience. The focus remains on building community connections through regional familiarity, consistent quality, and 24/7 service models.

Whataburger’s next phase will likely involve consolidation in new markets, increased digital delivery partnerships, and a more defined East Coast strategy.

Consumer Reach & Location Strategy

Consumer-Reach-&-Location-Strategy
Proximity to Colleges, Highways, and Metro Centers

The location strategy for Whataburger is carefully crafted to ensure maximum consumer reach. Key to this strategy is placing restaurants near colleges, highways, and metro centers, which enhances accessibility and convenience for customers. By positioning stores close to college campuses, highways, and bustling metro centers, Whataburger taps into high foot traffic areas where consumers are more likely to stop by for quick, satisfying meals. This approach not only increases visibility but also makes the brand an easy choice for those on the go or students looking for a late-night snack.

Franchise Model Influence on Distribution

The franchise model has played a pivotal role in expanding Whataburger's distribution. As of 2025, the company operates with a combination of corporate-owned and franchise locations, allowing for rapid growth without compromising the brand’s consistency. Franchisees bring local expertise and investment, helping Whataburger penetrate markets across various states. With an ever-expanding number of Whataburger franchise locations, the brand continues to grow, catering to a diverse audience and adapting to regional preferences.

How Location Strategy Supports Brand Identity?

Whataburger’s location strategy plays a critical role in maintaining and enhancing its brand identity. The chain is known for its Texas roots, and strategically positioning locations in states like Texas, Oklahoma, and Arizona reinforces this connection with its loyal customer base. At the same time, expanding into other states helps the brand establish a nationwide presence while maintaining its authentic regional flavor. Whether located near a college or along a busy highway, each Whataburger restaurant serves as a touchpoint for the brand, where customers can enjoy a consistent experience that upholds the company's core values of quality and customer satisfaction.

Whataburger Expansion & Growth Statistics (2025)

As of 2025, Whataburger is experiencing robust growth statistics, with the brand continuing its expansion into new regions. Below are the key stats related to Whataburger's growth and expansion:

Statistic Value
Number of Whataburger Restaurants 900+ locations
Whataburger State-wise Count Predominantly Texas, Oklahoma, Arizona, and expanding into Florida
Top Whataburger Cities Houston, San Antonio, Dallas
Whataburger Franchise Locations Significant growth, with many locations in urban and suburban areas

This expansion strategy ensures Whataburger’s continued success and growth, positioning the company as a key player in the fast-food industry while maintaining its core values and connection to its roots.

Conclusion

As of 2025, Whataburger has grown significantly, with over 900 locations across the United States. The brand’s strategic placement near colleges, highways, and metro centers has played a crucial role in expanding its consumer reach. The Whataburger expansion in 2025 focuses on strengthening its presence in key states like Texas, Oklahoma, and Arizona, while entering new markets like Florida. These locations are designed to cater to high-traffic areas, ensuring the brand remains visible and easily accessible.

In terms of Whataburger state-wise count, Texas remains the flagship market, with the company’s expansion strategy aiming to replicate its success in other regions, supported by its franchise model.

Short-term (2026) Growth Predictions

Looking ahead to 2026, Whataburger will likely continue its steady expansion, with projections showing further growth in the franchise locations segment. However, saturation may begin in some major urban areas, particularly in Texas, where the brand's presence is already strong. The brand will likely need to explore new avenues, such as more innovative menu offerings, additional digital ordering options, or expanding into new states to avoid market saturation and maintain its competitive edge.

Strategic Takeaways for Business Readers
  • Proximity to Key Locations: Businesses looking to replicate Whataburger’s success should focus on high-traffic areas such as near colleges and highways, or within metro centers to maximize visibility and foot traffic.
  • Franchise Model: Leveraging the franchise model can be a strong growth strategy, enabling rapid expansion with local expertise.
  • Geographical Expansion: It's essential to continuously assess new markets for growth, even if the core market starts to reach saturation points.

For companies eyeing Whataburger locations or exploring new markets, now is the time to build a location strategy that combines visibility with accessibility.

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