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Revolutionizing-Global-Tire-Business-with-Tyre-Pricing-and-Market-Intelligence

Introduction

Staying ahead of competitors in the rapidly evolving e-commerce landscape requires precise and timely data. Actowiz Solutions partnered with a retail analytics firm to deliver comprehensive data scraping solutions for BigBasket , India’s leading online grocery platform. This case study highlights how Actowiz Solutions efficiently extracted valuable product data, offering unparalleled insights into market trends.

Client Objectives

Objective

The client aimed to:

  • 1. Monitor product listings on BigBasket.

  • 2. Collect data on pricing trends and promotional offers.

  • 3. Analyze customer reviews to gauge sentiment.

  • 4. Compile product images for marketing insights.

  • 5. Receive data updates weekly in a structured CSV format.

Challenges

Challenges

1. Dynamic Website Structure: BigBasket frequently updates its website structure, complicating consistent data extraction.

2. High Data Volume: Extracting thousands of SKUs weekly without errors.

3. Real-Time Updates: Ensuring the latest information is captured.

4. Scalability: Handling increasing data demands as the client expanded to other platforms.

Solution Implementation

Solution
1. Website Crawling Framework:
  • Developed robust crawlers using Actowiz’s proprietary scraping tools to handle BigBasket’s dynamic content.

  • Integrated anti-blocking mechanisms, including IP rotation and CAPTCHA-solving techniques.

2. Data Points Extracted:
  • Product details: Name, brand, and SKU.

  • Price information: Regular prices, discounts, and offers.

  • Customer reviews: Star ratings, review text, and sentiment analysis.

  • Product images: High-resolution downloads.

3. Automation & Scheduling:
  • Implemented automated weekly scraping schedules to ensure timely data delivery.

  • Used cloud-based servers for scalable operations.

4. Data Output:
  • Delivered structured data in CSV format compatible with the client’s analytics tools.

Results

Challenges

1. Enhanced Decision-Making: The client leveraged weekly data reports for trend analysis and competitive pricing strategies.

2. Improved Marketing: Access to customer sentiment data enabled targeted marketing campaigns.

3. Operational Efficiency: Automated processes reduce manual effort, saving the client time and resources.

4. Scalable Solutions: Actowiz Solutions’ framework allowed easy integration with other e-commerce platforms.

Client Testimonial

"Partnering with Actowiz Solutions has completely transformed the way we approach market analysis. Their precise and timely data extraction from BigBasket has been instrumental in refining our pricing and marketing strategies. With Actowiz's weekly reports, we've gained valuable insights into product trends, customer sentiment, and promotional offers, allowing us to stay ahead of the competition. The automated scraping process has saved us considerable time and resources, and their scalable solutions make it easy for us to expand our data collection to other platforms. We're excited to continue working with Actowiz Solutions to enhance our business intelligence capabilities."

— Rajesh Sharma, Head of E-commerce Strategy

Future Scope

The partnership plans to expand the data scraping capabilities to cover:

  • Other e-commerce platforms such as Grofers and Amazon Fresh.

  • Real-time data updates for high-demand product categories.

  • Advanced AI-driven analytics for deeper insights.

Conclusion

Actowiz Solutions’ expertise in web scraping has empowered businesses to unlock actionable insights from vast data sets. This case study underscores the efficiency and reliability of Actowiz Solutions' delivery of tailored data extraction services, cementing its position as a leader in web scraping technology.