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  • FMCG Price Trends in India - Scraping Blinkit and Zepto Insights

Case Study - Scraping Blinkit and Zepto for FMCG Price Trends in India

Actowiz Solutions tracks FMCG price trends on Blinkit and Zepto, providing real-time insights for better pricing and competitive advantage in India’s quick commerce market.

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Revolutionizing-Global-Tire-Business-with-Tyre-Pricing-and-Market-Intelligence

Objective

This project aimed to help FMCG businesses, retailers, and marketers in India monitor and analyze the price trends of fast-moving consumer goods (FMCG) on major quick-commerce platforms, specifically Blinkit and Zepto. By extracting real-time price data , Actowiz Solutions aimed to provide valuable insights into the FMCG market's competitive pricing strategies, discounts, and pricing fluctuations.

Challenges

Challenges

The client faced significant challenges in managing and optimizing their global operations:

Data Volume and Frequency: Blinkit and Zepto are high-traffic platforms that update their prices frequently, making it difficult to track the rapid changes in product pricing.

Data Quality: Ensuring the accuracy of data scraped from multiple product categories, such as groceries, personal care, and household items, was crucial for making actionable insights.

Dynamic Content: Both platforms used dynamic web elements like infinite scroll and JavaScript-driven content, requiring advanced scraping techniques to ensure consistent data collection.

Solution

Solution

Advanced Web Scraping Technology: Actowiz Solutions deployed sophisticated web scraping tools capable of extracting structured data from Blinkit and Zepto, bypassing anti-bot mechanisms while adhering to ethical guidelines.

Real-Time Data Extraction: Implemented continuous scraping to capture price updates, including discounts and offers, in real time. Data was categorized by product types such as snacks, beverages, cleaning products, and more.

Data Normalization and Analysis: Extracted data was processed, cleaned, and normalized, allowing for meaningful comparisons between the two platforms. Trends like price shifts, promotional activities, and product availability were tracked and visualized in an easy-to-understand format.

Outcome

Outcome

FMCG Price Insights: The analysis provided clients with deep insights into price fluctuations across different FMCG categories, allowing them to stay competitive.

Pricing Strategy: FMCG brands used the data to optimize their pricing strategies based on competitor trends and customer preferences.

Real-Time Alerts: Clients were given alerts about major price changes, enabling them to react quickly to market shifts.

Impact

Objective

Increased Efficiency: The automation of price monitoring helped FMCG companies save time compared to manual tracking and analysis.

Improved Decision-Making: Brands were able to adjust promotions and pricing strategies faster, resulting in increased sales and customer engagement.

Market Intelligence: Actowiz Solutions' insights enabled clients to understand consumer behavior and demand shifts in the FMCG space.

Implemented rotating proxies and residential IP services to avoid IP-based rate limiting and detection. This ensured that requests appeared as though they came from legitimate users, bypassing IP blocks and allowing Actowiz to scale its data extraction efforts across multiple websites.

Conclusion

Through Actowiz Solutions' innovative web scraping services, companies in India’s FMCG sector gained access to real-time pricing trends, empowering them with the tools necessary to adapt to a rapidly changing market. The ability to track and analyze data from Blinkit and Zepto helped businesses stay ahead of the competition in the fast-paced world of quick commerce.

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize
Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce
Q-Commerce
Travel & OTA
Food Delivery
Real Estate
Social Media
Trusted by Global Leaders – Secured by International Standards

Industry:

Fintech / Digital Payments

Result

Accurate daily voucher &

cashback visibility across platforms

★★★★★

“Actowiz Solutions helped us automate daily voucher and cashback data collection across PhonePe, Paytm, Flipkart, and Hubble. The API-driven delivery significantly improved offer accuracy and operational efficiency.”

Product Manager, Fintech Platform (India)

✓ Daily voucher & cashback tracking via Push & Pull APIs

View Case Studies

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

View Case Studies

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

View Case Studies

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

View Case Studies

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

View Case Studies

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

View Case Studies

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

View Case Studies

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

View Case Studies

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★
'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"
Thomas Gallao
Thomas Galido
Co-Founder / Head of Product at Upright Data Inc.
Product Image
2 min
★★★★★
“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”
Thomas Gallao
Iulen Ibanez
CEO / Datacy.es
Product Image
1 min
★★★★★
“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”
Thomas Gallao
Febbin Chacko
-Fin, Small Business Owner
Product Image
1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Request Demo Access icon

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

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