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Discover how Actowiz Solutions leveraged data scraping services to extract actionable insights from Sainsbury's for categories like Food Cupboard, Drinks
Sainsbury's, one of the UK’s leading supermarket chains, offers a wide range of products in categories such as Food Cupboards, Drinks (non-alcoholic), Health and beauty, Household, Pet, and Home. Businesses seeking to remain competitive in retail and eCommerce often require detailed insights into these diverse categories. This case study explores how Actowiz Solutions utilized advanced data scraping techniques to provide valuable data intelligence for these categories.
To scrape and analyze product data from Sainsbury's for six key categories, enabling clients to:
1. Diverse Categories: Each category required different scraping methodologies to capture relevant data, such as nutritional information for Food Cupboard items or product ingredients for Health & Beauty.
2. Dynamic Web Pages: Sainsbury's frequently updates its website with new products, promotions, and stock status.
3. Regulatory Compliance: Ensuring scraping adheres to ethical guidelines and legal frameworks.
Actowiz Solutions deployed its proprietary data scraping platform, designed for handling complex and dynamic websites like Sainsbury's.
| Subcategory | Avg. Price | Organic Growth (%) | Gluten-Free Growth (%) | Top-Selling Brand Share (%) |
|---|---|---|---|---|
| Cereals | 2.20 | +12% | +15% | 40% |
| Sauces | 1.80 | +8% | +10% | 35% |
| Ready-to-Eat Meals | 3.50 | +10% | +14% | 45% |
| Beverage Type | Seasonal Demand (%) | Bulk Promo Sales (%) | Avg. Price |
|---|---|---|---|
| Flavored Water | +20% | 15% | 1.50 |
| Soft Drinks | +30% | 25% | 1.20 |
| Juices | +25% | 10% | 2.00 |
| Product Type | Vegan/CF Growth (%) | Private Label Share (%) | Avg. Price |
|---|---|---|---|
| Skincare | +18% | 30% | 5.00 |
| Haircare | +22% | 35% | 4.50 |
| Makeup | +15% | 25% | 7.00 |
| Product Type | Eco-Friendly Share (%) | Seasonal Spike (%) | Avg. Price |
|---|---|---|---|
| Cleaning Supplies | 40% | +25% | 3.00 |
| Air Fresheners | 20% | +30% | 2.50 |
| Detergents | 35% | +20% | 5.00 |
| Product Type | Premium Demand (%) | Seasonal Spike (%) | Avg. Price |
|---|---|---|---|
| Pet Food | 60% | +15% | 4.00 |
| Grooming Tools | 20% | +30% | 6.00 |
| Pet Toys | 25% | +25% | 3.50 |
| Product Type | Compact Furniture Sales (%) | Décor Promo Sales (%) | Avg. Price |
|---|---|---|---|
| Space-Saving Furniture | 50% | +20% | 100.00 |
| Home Décor | 30% | +25% | 30.00 |
| Seasonal Items | 20% | +15% | 40.00 |
Clients used the insights to fine-tune their product offerings and pricing strategies.
The extracted data enabled businesses to understand how Sainsbury's positioned itself against competitors.
Promotional campaigns were tailored based on real-time demand insights across different categories.
Trends identified in categories like Health & Beauty and Pet helped clients develop new product lines.
Actowiz Solutions’ expertise in web scraping and data extraction transformed complex datasets from Sainsbury's into actionable business insights. By focusing on six major categories, the project empowered clients to stay ahead in a competitive market while maintaining agility in product and pricing strategies.
Actowiz Solutions specializes in comprehensive data scraping services tailored to your business needs. Contact us today to unlock the power of actionable insights from leading retailers like Sainsbury's! You can also reach us for all your mobile app scraping , data collection, web scraping, and instant data scraper service requirements!