Case Study: Empowering FMCG Brands and Retailers with SKU-Level Pricing Insights

Client Overview:

Actowiz Solutions partnered with a leading multinational FMCG brand operating across the USA, UK, India, and the UAE. The brand faced mounting challenges in tracking real-time SKU-level pricing across various e-commerce and retail platforms. Competitive pricing strategies by rival brands made it critical to monitor and respond to market shifts instantly.

The goal was clear: enable SKU-level price tracking across digital shelves to make data-driven decisions and protect brand positioning globally.

Challenges: Fragmented, Delayed, and Manual Pricing Intelligence

The client struggled with:

• Lack of SKU-level visibility across multiple eCommerce sites (Amazon, Walmart, Tesco, Carrefour, etc.)

• Inability to track real-time competitor promotions and price drops

• Delayed reactions to pricing trends due to manual methods

• Difficulty in enforcing MAP (Minimum Advertised Price) policies

• Limited insight into regional pricing gaps and promotional patterns

These inefficiencies resulted in revenue leakage, reduced competitiveness, and inconsistent consumer pricing experiences.

Solution: Actowiz’s Real-Time SKU-Level Price Intelligence System

Actowiz Solutions delivered a tailored, scalable, and automated web scraping solution designed for FMCG brands and large retailers. The system enabled deep SKU-level visibility across global markets.

Key Solution Components:

1. SKU-Level Web Scraping Engine

We developed intelligent crawlers to extract detailed product pricing data across multiple retail websites:

• Attributes scraped: Product name, SKU, size, brand, region

• Pricing metrics: MRP, discounted price, % discount

• Inventory info: Stock status, delivery estimate, availability

• Retailer metadata: Website name, region, scrape timestamp

This data was collected at frequent intervals to ensure real-time accuracy.

2. Competitor & Marketplace Price Monitoring

Actowiz’s system tracked pricing on top retail platforms:

• Retailers Tracked: Amazon, Walmart, Target, BigBasket, Flipkart, Tesco, Carrefour, and more

• Regions Covered: USA, Canada, UK, India, UAE, Australia, Germany, France

• Insights Gained:

  Daily promotional price shifts

  Competitor bundling strategies

  New product launches and positioning

  Unit economics comparison

3. Interactive Dashboards & Trend Reports

We integrated powerful dashboards using Power BI and Tableau, enabling stakeholders to:

• Analyze historical pricing trends

• Monitor real-time price violations

• Get alerts for MAP breaches

• Compare SKU performance by region and retailer

• Identify opportunities for pricing optimization

These dashboards empowered sales, marketing, and category teams with live decision-making tools.

4. Seamless API Integration & Custom Deliverables

Our pricing intelligence system integrated with the client's ERP and analytics stack via REST APIs, delivering data in:

• CSV

• Excel

• JSON

• Google Sheets

Data frequency ranged from hourly to daily, based on SKU criticality and product lifecycle stage.

Tech Stack Highlights:

• Cloud Infrastructure: AWS Lambda, GCP Functions

• Smart Crawlers: Python-based scrapers with anti-bot bypassing

• AI-based price parsing & SKU mapping

• Currency and region normalization for global consistency

Business Impact:

Within 6 months of deployment, the client observed measurable gains:

• 60% reduction in manual price tracking efforts

• 30% quicker promotional reaction time

• Improved MAP enforcement across marketplaces

• Boosted product visibility on digital shelves

• Better pricing strategy execution led to 9-12% increase in sales during seasonal campaigns

Global Coverage in Use Cases:

Retail Channel Monitoring:

Tracked over 1,200 SKUs across Tesco, Carrefour, and Lidl to optimize discount timing during Black Friday and New Year campaigns.

Launch Price Benchmarking:

In India and UAE, we helped benchmark competitors for a new personal care product, fine-tuning its pricing and driving early traction.

Regions Monitored:

• North America: USA, Canada

• Europe: UK, Germany, Italy, France

• Asia-Pacific: India, Singapore, Australia

• Middle East: UAE, Qatar, Saudi Arabia

Conclusion

Actowiz Solutions empowered the client with real-time pricing intelligence, enabling data-backed SKU-level decisions across diverse geographies. From promotional insights to MAP enforcement and competitor benchmarking, Actowiz helped elevate the brand's strategic pricing game.

Whether you're an FMCG brand, online marketplace, or retail aggregator, our web scraping and analytics solutions can transform your pricing operations into a competitive advantage.