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Real-Time Price Intelligence for FMCG Brands in Canada: A Case Study

Discover how Actowiz Solutions helps FMCG brands in Canada gain real-time pricing insights through web scraping for smarter decisions and competitive advantage.

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Introduction

Canada's FMCG (Fast-Moving Consumer Goods) market is evolving rapidly, with brands facing fierce competition and fluctuating consumer behavior. In such a dynamic landscape, real-time pricing intelligence becomes a key differentiator. Actowiz Solutions, a global leader in web data extraction, partnered with leading FMCG brands across Canada to deliver actionable, real-time price intelligence through advanced web scraping technology.

The Challenge

The-Challenge

FMCG brands in Canada were struggling with the following:

  • Price Volatility: Frequent price changes on retailer platforms.
  • Lack of Market Visibility: Limited insight into competitor pricing strategies.
  • Manual Data Collection: Time-consuming and error-prone processes.
  • Retailer Disparities: Price differences across Walmart Canada, Loblaw, Metro, and Sobeys.

These issues led to missed opportunities in dynamic pricing, promotional timing, and margin optimization.

Actowiz Solutions: Our Approach

Actowiz Solutions deployed a customized price scraping solution targeting major Canadian retail websites. Our real-time web scraping engine was designed to:

  • Extract prices daily across 12,000+ FMCG SKUs
  • Monitor product availability, discounts, and promotions
  • Track price variations across geographies and timeframes
  • Integrate data via API into BI tools and dashboards

Key Data Sources Scraped

Key-Data-Sources-Scraped
  • Walmart Canada
  • Loblaw/PC Express
  • Metro Ontario
  • Sobeys/Voila
  • Amazon Canada (FMCG category)

Results Delivered

After implementing Actowiz Solutions’ real-time pricing intelligence system, clients achieved the following outcomes:

KPI Before Actowiz After Actowiz
SKU Coverage ~2,500 12,000+
Price Refresh Cycle Weekly Real-time (Daily)
Promotion Detection Accuracy 45% 95%
Market Visibility Low Comprehensive

Note: Infographic includes timeline charts, competitor pricing comparisons, and promotional patterns.

Business Impact

Business-Impact
  • Improved Pricing Strategy: Brands dynamically adjusted prices based on competitor movements.
  • Enhanced Retailer Negotiation: Real-time insights supported stronger negotiation with retailers.
  • Increased Revenue: On average, brands saw a 6–8% uplift in margins.
  • Faster Response Time: Time-to-insight dropped by over 70%.

Tech Stack Used

  • Scrapy, BeautifulSoup, Selenium for scraping automation
  • AWS Lambda + S3 for scalable crawling infrastructure
  • API Integration with Tableau, Power BI, and custom dashboards
Interested in building a real-time pricing intelligence system for your FMCG brand in Canada?
Contact Us Today!

Conclusion

For FMCG brands in Canada, real-time pricing insights are not just a competitive edge—they’re a necessity. With Actowiz Solutions’ web scraping technology, these brands now operate with speed, precision, and confidence. Our solution has empowered decision-makers to act on live market data, enhance their shelf competitiveness, and grow sustainably.