Scraping Booking.com Data for Competitive Pricing Analysis - How OTAs Gain Market Advantage
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This case study shows how Actowiz Solutions’ QSR Intelligence Service Helps a Multinational QSR Brand in Analyzing Market Trends.
A multinational Quick Service Restaurant (QSR) brand with a global presence sought to enhance its market research capabilities and competitive edge. The client required extensive and real-time data on their operations, from menu offerings to pricing, customer feedback, and market trends.
The key challenges faced by the client included:
Collecting current global QSR data: The client needed real-time data on menu offerings, pricing, and operational details from QSR outlets across the globe to stay updated with their international operations.
Evaluating competitor pricing and menus: To remain competitive, the client aimed to gather data on competitors' pricing, menu changes, and promotional strategies to make informed pricing and menu adjustments.
Tracking online feedback and reviews: The client required a solution to track and analyze customer reviews and feedback from various online platforms, helping them enhance customer experiences and address issues promptly.
Adjusting to market dynamics and evolving preferences: The dynamic nature of the QSR industry necessitated the ability to adapt quickly to market shifts and changes in consumer preferences, requiring access to real-time data and insights.
Actowiz Solutions provided a comprehensive data collection and analysis solution, including:
Customized Web Scraping: Actowiz Solutions has designed tailored web scraping tools to collect data from QSR websites, online review platforms, and social media.
Real-time Data Updates: Automated scraping processes ensured the client received timely and accurate data updates.
Competitive Analysis: Actowiz conducted an in-depth competitive analysis, allowing the client to make informed pricing and menu adjustments.
Data Aggregation: Data from various sources were consolidated and presented in an easy-to-understand format.
Custom Dashboards: Actowiz developed customized dashboards for real-time data visualization and analysis.
Enhanced Market Research: The client gained a competitive edge by accessing real-time data for better decision-making.
Improved Customer Insights: Monitoring online reviews and feedback helped the client enhance customer experiences.
Cost Efficiency: Automated data collection reduced the need for manual data entry.
Time Savings: Real-time data updates allowed for swift responses to market changes.
Actowiz Solutions provided the client with a continuous stream of valuable data, empowering them to make data-driven decisions, optimize pricing, and enhance the overall customer experience. The client reported increased efficiency, better customer satisfaction, and a stronger competitive position in the QSR industry.
Actowiz Solutions demonstrated its expertise in web scraping and data analysis, offering a tailored solution that met the client's unique challenges. By delivering accurate, real-time data, Actowiz enabled the client to navigate the dynamic QSR landscape successfully, highlighting the value of data-driven insights in a highly competitive market.
Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.
Find Insights Use AI to connect data points and uncover market changes. Meanwhile.
Move Forward Predict demand, price shifts, and future opportunities across geographies.