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GeoIp2\Model\City Object
(
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    [country:protected] => GeoIp2\Record\Country Object
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            [validAttributes:protected] => Array
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    [maxmind:protected] => GeoIp2\Record\MaxMind Object
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    [registeredCountry:protected] => GeoIp2\Record\Country Object
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            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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            [validAttributes:protected] => Array
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    [representedCountry:protected] => GeoIp2\Record\RepresentedCountry Object
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            [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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    [traits:protected] => GeoIp2\Record\Traits Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
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                    [prefix_len] => 22
                    [network] => 216.73.216.0/22
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            [validAttributes:protected] => Array
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                    [1] => autonomousSystemOrganization
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    [city:protected] => GeoIp2\Record\City Object
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                    [geoname_id] => 4509177
                    [names] => Array
                        (
                            [de] => Columbus
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    [location:protected] => GeoIp2\Record\Location Object
        (
            [record:GeoIp2\Record\AbstractRecord:private] => Array
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            [validAttributes:protected] => Array
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    [postal:protected] => GeoIp2\Record\Postal Object
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            [validAttributes:protected] => Array
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                    [0] => code
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    [subdivisions:protected] => Array
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                (
                    [record:GeoIp2\Record\AbstractRecord:private] => Array
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                            [iso_code] => OH
                            [names] => Array
                                (
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                                    [en] => Ohio
                                    [es] => Ohio
                                    [fr] => Ohio
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                                )

                        )

                    [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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                    [validAttributes:protected] => Array
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)

 country : United States

 city : Columbus

US

Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)

Market Analysis of Premier US Retail Giants: Macy's vs. Kohl's

Actowiz Solutions extensively compared two major departmental stores in the United States: Macy's and Kohl's. Both retailers have a significant offline presence and are rapidly expanding their online operations. The report delves into their pricing, assortment, and product availability strategies, along with an in-depth examination of category movement, including out-of-stock (OOS) figures and top trending styles. The analysis provides insights into the merchandise strategies of both competitors, highlighting their similarities, strengths, and weaknesses. Moreover, the report presents detailed information on pricing, discounts, and the availability of in-stock and out-of-stock items across key attributes and sub-categories.

Research Methodology

The data used in this report is sourced from Actowiz Solutions' retail analytics portal, which employs real time data powered by their original similarity engine, exclusive AI algorithms, and innovative scrapers. This cutting-edge technology ensures an exceptional matching accuracy of over 99%. Actowiz Solutions conducts daily crawls of Kohl's and Macy's, as well as numerous other retailers and brands to produce highly precise, real market data. While their clients have access to a wealth of data points through custom dashboards, a SaaS portal, or plug-and-play APIs, this analysis covers only a limited set of data points. It is important to note that this report alone does not fully represent the extensive capabilities of Actowiz Solutions' intelligence-gathering tools.

The focus of this report is to comprehend the disparities between Macy's and Kohl's from a broader perspective. Specifically, it aims to explore how each retailer navigates the challenging fashion category and attains success in this fiercely competitive industry.

A High-Level Comparison: Kohl’s vs. Macy’s & Key Takeaways

Both Kohl's and Macy's emphasize the apparel category strongly, as evidenced by the substantial volume of products they offer in this segment. This strategic focus underscores the category's importance, as it is a significant revenue stream for both retailers.

Pricing & Discounts

Macy's median discount falls short in comparison to Kohl's, resulting in Kohl's offering more competitive prices.

While Macy's exhibits a notably higher overall average price than Kohl's, the median price reveals that the disparity is less substantial than it might initially appear. This suggests that Macy's offers certain premium, high-priced products that Kohl's does not have, which contributes to the higher average price at Macy's.

Out-of-stock Pricing

Macy's maintains a slightly higher in-stock median price, which remains consistent compared to its overall median price. The same applies to Kohl's, with its in-stock median price aligning with its overall median price.

Macy's and Kohl's experience lower median prices and higher median discounts for their overall out-of-stock products. These more attractive discounts and lower prices often indicate high sales velocity, which can lead to stockouts. Brands that offer such competitive prices could enhance their inventory management by closely monitoring the sales velocity to avoid stockouts and maintain optimal product availability.

Topmost Categories

Macy's and Kohl's allocate a significant portion of their products to the apparel category. Notably, the T-shirts and Tops category boasts the highest number of SKUs on both retailers' websites.

Macy's and Kohl's exhibit a noticeable difference in their median pricing. For Macy's, the apparel segment follows a similar pattern to its average, with lower median-priced and higher median-discounted products being out-of-stock. This suggests a higher sales velocity for low-priced (and highly discounted) apparel, resulting in subsequent stockouts.

Final Outcomes

Despite Macy's having approximately 25% more products than Kohl's, both retailers employ similar strategies to compete in the market. While their distribution of products in the fashion category is similar, the differentiation lies in how they focus on specific fashion subcategories.

Both retailers strongly prefer the t-shirts and tops subcategory, but Kohl's displays a more aggressive product distribution within this segment than Macy's. The data indicates that higher discounts and lower prices directly correlate with stockouts, possibly due to the increased sales velocity for these products.

For more information, contact Actowiz Solutions now! You can also reach us for all your web scraping service, mobile app scraping and instant data scraper requirements.

GeoIp2\Model\City Object
(
    [raw:protected] => Array
        (
            [city] => Array
                (
                    [geoname_id] => 4509177
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    [registeredCountry:protected] => GeoIp2\Record\Country Object
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                            [pt-BR] => EUA
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    [traits:protected] => GeoIp2\Record\Traits Object
        (
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    [city:protected] => GeoIp2\Record\City Object
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                    [names] => Array
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                            [en] => Columbus
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                            [fr] => Columbus
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                                    [fr] => Ohio
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                                    [pt-BR] => Ohio
                                    [ru] => Огайо
                                    [zh-CN] => 俄亥俄州
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                    [locales:GeoIp2\Record\AbstractPlaceRecord:private] => Array
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                    [validAttributes:protected] => Array
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)

 country : United States

 city : Columbus

US

Array
(
    [as_domain] => amazon.com
    [as_name] => Amazon.com, Inc.
    [asn] => AS16509
    [continent] => North America
    [continent_code] => NA
    [country] => United States
    [country_code] => US
)

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Select Industry E-Commerce Quick Commerce Food Delivery Travel & OTA Grocery & Retail Real Estate Others

Target Country Web Scraping Services Mobile App Scraping Web and App Scraping API Datasets Dashboard

A$лвR$C$CHF¥Kčkr€£HK$FtRp₪₹kr¥₩Mex$RMkrNZ$₱złleikrS$฿₺$R Budget Range $500 - $1,000 - Starter Budget (POC/Single Site) $1,000 - $2,500 - Basic Plan (Small Business Needs) $2,500 - $5,000 - Growth Phase (Multi-site/Data Volume Projects) $5,000 - $10,000 - Business-Scale (Automation/API Integrations) $10,000 - $25,000 - Enterprise Projects (Real-Time Systems, Global Data) $25,000 - $50,000 - Enterprise+ (Custom Dashboards, Ongoing Support) $50,000+ - Strategic Partnership (End-to-End Data Ops)

Additional Trust Elements

✨ "1000+ Projects Delivered Globally"

⭐ "Rated 4.9/5 on Google & G2"

🔒 "Your data is secure with us. NDA available."

💬 "Average Response Time: Under 12 hours"

From Raw Data to Real-Time Decisions

All in One Pipeline

Scrape → Structure → Analyze → Visualize

Explore Solutions Get a Custom Demo

Look Back Analyze historical data to discover patterns, anomalies, and shifts in customer behavior.

Find Insights Use AI to connect data points and uncover market changes. Meanwhile.

Move Forward Predict demand, price shifts, and future opportunities across geographies.

Ecommerce

Q-Commerce

Travel & OTA

Food Delivery

Real Estate

Social Media

Trusted by Global Leaders – Secured by International Standards

Industry:

Coffee / Beverage / D2C

Result

2x Faster

Smarter product targeting

★★★★★

“Actowiz Solutions has been instrumental in optimizing our data scraping processes. Their services have provided us with valuable insights into our customer preferences, helping us stay ahead of the competition.”

Operations Manager, Beanly Coffee

✓ Competitive insights from multiple platforms

Industry:

Real Estate

Result

2x Faster

Real-time RERA insights for 20+ states

★★★★★

“Actowiz Solutions provided exceptional RERA Website Data Scraping Solution Service across PAN India, ensuring we received accurate and up-to-date real estate data for our analysis.”

Data Analyst, Aditya Birla Group

✓ Boosted data acquisition speed by 3×

Industry:

Organic Grocery / FMCG

Result

Improved

competitive benchmarking

★★★★★

“With Actowiz Solutions' data scraping, we’ve gained a clear edge in tracking product availability and pricing across various platforms. Their service has been a key to improving our market intelligence.”

Product Manager, 24Mantra Organic

✓ Real-time SKU-level tracking

Industry:

Quick Commerce

Result

2x Faster

Inventory Decisions

★★★★★

“Actowiz Solutions has greatly helped us monitor product availability from top three Quick Commerce brands. Their real-time data and accurate insights have streamlined our inventory management and decision-making process. Highly recommended!”

Aarav Shah, Senior Data Analyst, Mensa Brands

✓ 28% product availability accuracy

✓ Reduced OOS by 34% in 3 weeks

Industry:

Quick Commerce

Result

3x Faster

improvement in operational efficiency

★★★★★

“Actowiz Solutions' data scraping services have helped streamline our processes and improve our operational efficiency. Their expertise has provided us with actionable data to enhance our market positioning.”

Business Development Lead,Organic Tattva

✓ Weekly competitor pricing feeds

Industry:

Beverage / D2C

Result

Faster

Trend Detection

★★★★★

“The data scraping services offered by Actowiz Solutions have been crucial in refining our strategies. They have significantly improved our ability to analyze and respond to market trends quickly.”

Marketing Director, Sleepyowl Coffee

Boosted marketing responsiveness

Industry:

Quick Commerce

Result

Enhanced

stock tracking across SKUs

★★★★★

“Actowiz Solutions provided accurate Product Availability and Ranking Data Collection from 3 Quick Commerce Applications, improving our product visibility and stock management.”

Growth Analyst, TheBakersDozen.in

✓ Improved rank visibility of top products

Trusted by Industry Leaders Worldwide

Real results from real businesses using Actowiz Solutions

★★★★★

'Great value for the money. The expertise you get vs. what you pay makes this a no brainer"

Thomas Galido

Co-Founder / Head of Product at Upright Data Inc.

2 min

★★★★★

“I strongly recommend Actowiz Solutions for their outstanding web scraping services. Their team delivered impeccable results with a nice price, ensuring data on time.”

Iulen Ibanez

CEO / Datacy.es

1 min

★★★★★

“Actowiz Solutions offered exceptional support with transparency and guidance throughout. Anna and Saga made the process easy for a non-technical user like me. Great service, fair pricing highly recommended!”

Febbin Chacko

-Fin, Small Business Owner

1 min

See Actowiz in Action – Real-Time Scraping Dashboard + Success Insights

Blinkit (Delhi NCR)

In Stock
₹524

Amazon USA

Price Drop + 12 min
in 6 hrs across Lel.6

Appzon AirPdos Pro

Price
Drop −12 thr

Zepto (Mumbai)

Improved inventory
visibility & planning

Monitor Prices, Availability & Trends -Live Across Regions

Actowiz's real-time scraping dashboard helps you monitor stock levels, delivery times, and price drops across Blinkit, Amazon: Zepto & more.

✔ Scraped Data: Price Insights Top-selling SKUs

Request Demo Access

Our Data Drives Impact - Real Client Stories

Blinkit | India (Retail Partner)

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

US Electronics Seller (Amazon - Walmart)

With hourly price monitoring, we aligned promotions with competitors, drove 17%

✔ Scraped Data, SKU availability, delivery time

Zepto Q Commerce Brand

"Actowiz's helped us reduce out of stock incidents by 23% within 6 weeks"

✔ Scraped Data, SKU availability, delivery time

Actowiz Insights Hub

Actionable Blogs, Real Case Studies, and Visual Data Stories -All in One Place

All

Blog

Case Studies

Infographics

Report

Oct 17, 2025

Building Historical Real Estate Price Datasets to Forecast Housing Trends – 15% Year-on-Year Price Variation Analysis

Build and analyze Historical Real Estate Price Datasets to forecast housing trends, track decade-long price fluctuations, and make data-driven investment decisions.

Scrape Diwali Real Estate Discounts: How Actowiz Solutions Analyzed 50,000+ Property Listings Across India

Actowiz Solutions scraped 50,000+ listings to scrape Diwali real estate discounts, compare festive property prices, and deliver data-driven developer insights.

Festive Price Surge Tracker: Amazon Fresh vs BigBasket vs JioMart in India

Track how prices of sweets, snacks, and groceries surged across Amazon Fresh, BigBasket, and JioMart during Diwali & Navratri in India with Actowiz festive price insights.

Competitive Product Pricing on Tesco & Argos Using Data Scraping to Uncover 30% Weekly Price Fluctuations in the UK Market

Discover how Competitive Product Pricing on Tesco & Argos using data scraping uncovers 30% weekly price fluctuations in UK market for smarter retail decisions.

Oct 17, 2025

Building Historical Real Estate Price Datasets to Forecast Housing Trends – 15% Year-on-Year Price Variation Analysis

Build and analyze Historical Real Estate Price Datasets to forecast housing trends, track decade-long price fluctuations, and make data-driven investment decisions.

Oct 17, 2025

How Travel Agencies in Italy Use Trenitalia Data Scraping for Route Optimization to Enhance Customer Experience?

Discover how Italian travel agencies use Trenitalia Data Scraping for Route Optimization to improve scheduling, efficiency, and enhance the overall customer experience.

Oct 16, 2025

Diwali 2025 Travel Trends & Price Insights – Where Indians Are Flying and How Data Predicts Demand

Discover where Indians are flying this Diwali 2025. Actowiz Solutions shares real travel data, price scraping insights, and booking predictions for top festive destinations.

Read More

Scrape Diwali Real Estate Discounts: How Actowiz Solutions Analyzed 50,000+ Property Listings Across India

Actowiz Solutions scraped 50,000+ listings to scrape Diwali real estate discounts, compare festive property prices, and deliver data-driven developer insights.

Scraping 250K Restaurant Menus: How Actowiz Solutions Decoded Diwali Dining Trends Across India

Actowiz Solutions used scraping of 250K restaurant menus to reveal Diwali dining trends, top cuisines, festive discounts, and delivery insights across India.

Tracking Diwali Barbie Resale & Pricing Data How Actowiz Solutions Mapped Real-Time Price Spikes and Global Collector Demand

Actowiz Solutions tracked Diwali Barbie resale prices and scarcity trends across Walmart, eBay, and Amazon to uncover collector insights and cross-market analytics.

Read More

Festive Price Surge Tracker: Amazon Fresh vs BigBasket vs JioMart in India

Track how prices of sweets, snacks, and groceries surged across Amazon Fresh, BigBasket, and JioMart during Diwali & Navratri in India with Actowiz festive price insights.

Top 5 Brands Offering Deepest Discounts on Clothes This Navratri

Score big this Navratri 2025! Discover the top 5 brands offering the biggest clothing discounts and grab stylish festive outfits at unbeatable prices.

Top 10 Most Ordered Grocery Items During Navratri 2025

Discover the top 10 most ordered grocery items during Navratri 2025. Explore popular festive essentials for fasting, cooking, and celebrations.

Read More

Competitive Product Pricing on Tesco & Argos Using Data Scraping to Uncover 30% Weekly Price Fluctuations in the UK Market

Discover how Competitive Product Pricing on Tesco & Argos using data scraping uncovers 30% weekly price fluctuations in UK market for smarter retail decisions.

Airline Ticket Price Trends - Scrape Airline Ticket Price Trend and Track 20–35% Market Volatility in U.S. & EU

Discover how Scrape Airline Ticket Price Trend uncovers 20–35% market volatility in U.S. & EU, helping airlines analyze seasonal fare fluctuations effectively.

Quick Commerce Trend Analysis Using Data Scraping - Insights from Nana Direct & HungerStation in Saudi Arabia

Quick Commerce Trend Analysis Using Data Scraping reveals insights from Nana Direct & HungerStation in Saudi Arabia for market growth and strategy.

Read More

Our perks are irreplaceable

Time Zone Flexibility

Benefit from the ease of collaboration with Actowiz Solutions, as our team is aligned with your preferred time zone, ensuring smooth communication and timely delivery.

Clear Communication

Our team focuses on clear, transparent communication to ensure that every project is aligned with your goals and that you’re always informed of progress.

Uncompromising Quality

Actowiz Solutions adheres to the highest global standards of development, delivering exceptional solutions that consistently exceed industry expectations

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