Ready to buy · download immediately

Nykaa India Weekly Keyword Rank & Competitor Visibility Dataset

Q: Can I track competitor brand names?

Yes, and it is what this file is built for. Keyword Type marks each term Brand, Competitor or Generic so you can report on them separately. The supplied sample is 49 competitor rows out of 50.

Q: Why are the geography columns empty?

location, Tier and Label came through empty across the supplied sample. Nykaa fulfils nationally, so results vary far less by pin-code than on quick commerce.

A weekly keyword file built for competitor term tracking — what comes back when a shopper searches a rival's brand name on Nykaa. Thirty-three columns covering rank, organic versus sponsored placement, brand visibility, price, ratings and availability.

The supplied sample follows six competitor terms and returns 11 different brands, with 4 of 50 placements sponsored. Searching a rival's name and seeing who else turns up is the cheapest competitive research available.

This data is available for download immediately after purchase

The file already exists, because this pipeline runs every week whether you buy it or not. Most vendors start collecting after you order — which is why they quote a lead time. Here the most recent file is in your account within minutes of payment, with an API key issued at the same time.

$499.00per month

All prices are in USD · GST or VAT added on the invoice

240,000 rows per run — keyword × rank

33 fields, all listed below

This dataset was last updated on 06-Oct-2026

A fresh file every week · cancel any time

Excel and CSV included · JSON and Parquet on request

Please download the sample first and check the fields against what you need. Data files are not refundable once delivered.

VISA · MASTERCARD · AMEX · UPI · NET BANKING

Fields Sample rows Coverage Historical FAQ Add to cart · $499.00

What you get, in plain terms

Four things. Take this file if you are mapping competitor terms rather than defending your own.

Rank on the keyword, not just the product

One row per keyword, per position. search_rank tells you where a product actually appeared to a shopper typing that term.

Built around competitor terms

Keyword Type marked 49 of 50 rows in the supplied sample as Competitor. Eleven distinct brands appeared across six such searches.

Organic separated from sponsored

type marks each placement Organic or Inorganic. In the supplied sample 4 of 50 were paid — competitor terms on Nykaa are lightly contested.

However you want it

Direct download, REST API, Amazon S3, Google Cloud, Snowflake or SFTP. The API key comes with the dataset.

Fields included in this dataset

All 33 columns, in the exact order they appear in the file — taken straight from the sample, not from a brochure. The free sample ships with a data dictionary giving an example value for each one.

Sr.Noplatformdatekeyword citylocationTierpincode search_rankproduct_idproduct_urlProduct Image link brandBrand visibilityproduct_namegrammage mrpselling_pricetypeOrganic Placement Inorganic placementweekmonthyear datetimediscount_percentKeyword TypeProduct Status Notify StatusLabelRatingsRating count Availability

Sample rows from the real file

Real rows from the sample file, not an illustration. The free sample is 50 keyword rows with all 33 columns.

Sample is free, no signup and no card. Check the fields before you buy — files are not refundable once delivered.

Coverage

Captured weekly across the keywords on your feed. The supplied sample follows six competitor beauty terms.

Metric	In the supplied sample	What it tells you
Keywords tracked	6	All but one marked Competitor
Distinct brands seen	11	How crowded a rival's own term really is
Sponsored placements	4 of 50	Competitor terms here are lightly bought
Out of stock at capture	3 of 50	Even top-ranked results are not always buyable

Six keywords is what the sample shows, not what the feed is limited to. Keyword count is what drives the price — most clients run a few hundred competitor and category terms.

Historical data

The last 30 days come with the dataset. Beyond that we hold Nykaa keyword records from February 2025 onwards for the keywords on this feed — enough to show how sponsored share moved through a festive quarter.

Ask about historical data

Need more data points?

We can extend this dataset beyond the standard 33 columns — share of voice calculated per keyword is the most requested addition, along with banner placements, competitor brand mapping and a wider keyword set.

Request custom fields

“Six competitor terms, eleven brands, and almost nobody paying for any of them. That told us where to spend faster than three months of agency reporting.”

Pooja Rao · Brand ManagerIndian baby care brand · downloaded the sample, bought the same week

What people use this dataset for

Brand and media teams

See who appears on your terms, whether they earned the slot or paid for it, and how that changes.

Retail media buyers

Measure what your spend actually bought — sponsored position by keyword, not a platform-reported summary.

Category and SEO teams

Track organic rank on the terms where visibility can still be won without paying for it.

Analysts

Build a share-of-search series across brand, competitor and generic keyword types.

No procurement cycle. Card payment, invoice on the spot. Most buyers are querying data the same afternoon.

Maintenance is ours. When Nykaa changes its layout, the file you receive does not change shape.

Analysis-ready. Loads straight into Excel, Power BI, Tableau, BigQuery or a pandas notebook.

Cancel whenever. The feed runs to the end of the period you paid for, then stops. No notice, no fee.

About Nykaa competitor search data

Nykaa is India's largest specialist beauty platform. Because discovery runs through search, the terms shoppers type — including competitors' names — decide a great deal of what actually sells.

Why competitor terms are worth tracking first

A shopper typing a rival's brand name has already decided what kind of product they want but not which one. That makes competitor terms the cheapest conquest traffic available. In the supplied sample six such terms returned eleven different brands between them, with only four paid placements across all fifty rows.

A lightly contested page is an opportunity

Four sponsored placements in fifty is low. On the quick-commerce platforms the same exercise routinely returns a third or more of the page as paid. That gap is the argument for spending here: the same position currently costs less because fewer people are bidding for it.

Availability still matters on a search dataset

Three of the fifty rows were out of stock at capture. A top-ranked result nobody can buy is a wasted position — yours or a rival's — and it is worth filtering for before you draw conclusions about who is winning the page.

Is collecting this data legal?

Collecting publicly visible product and price information is generally lawful in most jurisdictions. Actowiz collects only public pages, respects robots.txt and platform terms, holds no personal data, and aligns with GDPR and CCPA. We are ISO 9001 and ISO 27001 certified, and this dataset carries documented provenance so your legal team can review the source before you buy.

Frequently asked questions

Yes, and it is what this file is built for. Keyword Type marks each term Brand, Competitor or Generic so you can report on them separately. The supplied sample is 49 competitor rows out of 50.

Lightly, on this evidence — 4 of 50 placements in the supplied sample were sponsored. On the quick-commerce platforms the same exercise often returns a third or more of the page as paid.

Same schema, different cadence. Take the daily file if you are defending your own brand terms or running paid media that changes day to day; weekly is enough for competitor mapping and costs less.

location, Tier and Label came through empty across the supplied sample. Nykaa fulfils nationally, so results vary far less by pin-code than on quick commerce.

Immediately. The file already exists because the pipeline runs on its schedule whether you buy it or not. Most vendors start collecting after you order, which is why they quote a lead time — here the current file is in your account within minutes, with an API key.

Yes. 50 real rows with every field and a data dictionary, no signup and no card. Please use it — checking the fields against your own requirement takes five minutes and prevents almost every problem we see.

Excel and CSV are included. JSON and Parquet are available on request at no extra cost.

Yes, and the key comes with the dataset at no extra charge. It is unmetered for the data you have bought, with a fair-use rate limit documented in the API reference.

Data files are not refundable once delivered, which is why the sample matters. One exception: if a delivered file does not match the field list on this page, that is our error and we fix it or refund that month.

Any time from your account. The feed keeps running until the end of the period you have paid for, then stops. No notice period and no cancellation fee.

We email you 30 days before any field is added, renamed or removed, and we never remove one inside a period you have already paid for.

The last 30 days are included. Beyond that we hold Nykaa records from February 2025 onwards for the keywords or products on this feed. Ask and we will confirm exactly what exists for yours.

Internal use across your whole organisation with unlimited seats. Redistributing the data, reselling it, or embedding it in a product you sell needs a separate licence — tell us what you have in mind.

Of course, though nothing on this page requires it. If you would rather have a call before buying, use the contact form and ask for the datasets team.

Enterprise Data Extraction

AI Training Data

24-hour sample

AI Dynamic Pricing

Social Commerce

GCC Quick Commerce

KitchenIntel

UK Grocery Price Tracker

What we can collect

Sample data

Ready-Made Scrapers

API Playground

Need it managed instead?

Case Studies

Sample Datasets

ROI Calculator

Nykaa India Weekly Keyword Rank & Competitor Visibility Dataset

What you get, in plain terms

Rank on the keyword, not just the product

Built around competitor terms

Organic separated from sponsored

However you want it

Fields included in this dataset

Sample rows from the real file

Coverage

Historical data

Need more data points?

What people use this dataset for

Brand and media teams

Retail media buyers

Category and SEO teams

Analysts

About Nykaa competitor search data

Why competitor terms are worth tracking first

A lightly contested page is an opportunity

Availability still matters on a search dataset

Is collecting this data legal?

Frequently asked questions

Can I track competitor brand names?

How contested are competitor terms on Nykaa?

Should I take this or the daily file?

Why are the geography columns empty?

How soon can I download the data after paying?

Is the sample really free?

What format does it come in?

Can I get it as an API instead of a file?

Is it refundable?

Can I cancel?

What if the fields change?

Do you have historical data?

What licence do I get?

Can I speak to someone first?

Related datasets, same field names

Trusted by Global Leaders Across Q-Commerce, Travel, Retail, and FoodTech

Hear It Directly from Our Clients

Join 4,000+ Companies Growing with Actowiz

Why Global Leaders Trust Actowiz

AI Solutions Engineered for Your Needs

Connect the Dots Across Your Retail Ecosystem

Popular Datasets — Ready to Download

Latest Insights & Resources

Food Inflation Tracking: Using Web Scraping for Real-Time Price Index Data

UK DTC Brand Detects 800+ MAP Violations in First Month

Track UK Grocery Products Daily Using Automated Data Scraping to Monitor 50,000+ UK Grocery Products from Morrisons, Asda, Tesco, Sainsbury’s, Iceland, Co-op, Waitrose, Ocado

Start Where It Makes Sense for You

AI Solutions Engineered
for Your Needs

Connect the Dots Across
Your Retail Ecosystem