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How Winning Brands and Retailers are Adjusting to Shift Demands Among Growth Challenges
This report emphasizes the reasons behind the success of leading beauty brands and e-retailers during April 2021, despite supply chain interruptions, ever-changing consumer demands, return-to-store shopping, and increasing inflation. While increased shipping costs and inflation have forced most beauty players to raise prices, intelligent tech investments and keeping an eye on customers' changing requirements have helped leading retailers and brands thrive during the pandemic. Affordability and availability were buzzwords of all leading beauty brands that have maintained better in-store stock accessibility.